In a Toxic World, Choose Consciously
We speak the foreign language of ingredients so you don’t have to
After a decade in the chemical industry and losing parents to a failed health system, I started TheCheekyClean to help conscious consumers take their power back. Through ingredient transparency and endless research, we connect you with the brands of the future—to help us all live lighter, healthier, and longer.
The Wellness Industry Has an Ingredient Problem
In 2019, after losing both of my parents to cancer, I sat in a doctor's office relieved to test negative for the BRCA gene—but awakened to a deeper truth. Working in the chemical industry for over a decade, I had seen firsthand how the same industrial ingredients I sold were used in our food, cosmetics, and household products. The U.S. bans only 11 cosmetic ingredients, while the EU restricts over 1,500.
My mission became clear: to empower others with knowledge and practical tools to live consciously, reduce toxin exposure, and reclaim health through daily choices—body, mind, and soul.
Meet Alison — Your Ingredient Translator
For over a decade, I worked alongside some of the world's largest manufacturers in the chemical industry, gaining firsthand insight into the ingredients that shape nearly every aspect of modern life.
That methodology evolved into TheCheekyClean—a resource for conscious consumers seeking transparency, education, and empowerment. Through RAW the podcast and TheCheekyClean courses, I translate complex chemistry into actionable awareness.
TheCheekyClean Standards
Our methodology for conscious consumption
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Research
A three-step framework: What is it? Why is it used? What are the potential risks? Evaluating every ingredient against global standards.
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Approve
Products earn “Cheeky Approved” status through evaluation of ingredient safety, transparency, performance, and sustainability.
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Educate
Research shared through RAW Podcast, courses, and social media—transforming chemistry into empowerment.
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The Solution
Conscious Cart—A curated marketplace of vetted, trustworthy brands that meet TheCheekyClean standard for supplements and lifestyle goods.
INTRODUCING:
COLLAGEN & CREATINE
Our first Cheeky Approved supplements—years in the making
After years of studying chemical ingredients and watching the wellness industry blur the lines between marketing and science, I wanted to create formulations built on truth. I started with collagen and creatine because they represent the foundation of true vitality—the intersection of beauty, energy, and longevity, two core staples in my personal daily routine for my body and brain. These two supplements are among the most studied, essential, and misunderstood in the market—yet most versions are filled with unnecessary additives, artificial flavors, and poor-quality sourcing.
These two core formulations embody what TheCheekyClean stands for: science-backed, transparently sourced, and intentionally crafted wellness. They are the foundation of a conscious daily routine built to restore, energize and optimize performance of all body types at any age—simply & naturally.
Join the Movement
LISTEN TO RAW THE PODCAST
The Real A$$ Word (RAW) Podcast: honest conversations that connect awareness to action—body, mind, and soul.
INGREDIENT
EDUCATION
Decode labels like a chemical industry insider with our comprehensive ingredient dictionary.
SHOP CHEEKY APPROVED
Discover vetted products that meet our strict standards for purity, performance, and purpose.