I am creating The Ingredient Translator as a bridge between science and the everyday consumer—a tool to help you see through the noise of marketing and understand what's really in the products you use. After years working inside the chemical industry, I learned that the biggest barrier to conscious living isn't access—it's awareness. Most people want to choose better;they just don't speak the language printed on the label.

This living dictionary will break down complex ingredients into plain, honest terms—what they are, what they do, and whether they're Cheeky Approved or best avoided. Use it when shopping, scanning your pantry, or reviewing supplements—it's your pocket translator for living consciously.

Every entry will be rooted in credible research, regulatory data, and real-world product testing—not fear tactics or fads. And because science evolves, so will this resource. I promise to keep updating it as new information emerges, so you always have access to the truth behind the label—simplified, transparent, and empowering.