In this episode, Ali (founder of The Cheeky Clean) and guest Emily Tanski (founder of Fleurish and Sante Supper Club) discuss the journey towards a conscious lifestyle, focusing on the impact of alcohol on health and the importance of mindful drinking. Emily shares her personal experiences with loss and transformation, leading to the creation of a community centered around alcohol-free events and mocktails. The conversation emphasizes the significance of ingredients, education, and building connections beyond traditional social norms, while also addressing the challenges and rewards of entrepreneurship in the wellness space.