A young woman with red hair and a cheerful expression, wearing a white sweater with orange and green fruit patterns, sits on a chair in a bright room with white brick walls and large black-framed windows, with a logo for the "Raw the Podcast" overlayed at the bottom.

RAW THE PODCAST

Real. Awake. Whole. Real conversations for a more conscious and connected world.

Hosted by Alison Hite, founder of TheCheekyClean and Conscious Cart, RAW explores wellness, low-tox living, relationships, and purpose through honest conversations with experts, founders, and people doing the work. Each episode blends lived experience, expert insight, and practical steps you can actually use.

Resources & Show Notes

CHEEKY APPROVED
Body / Wellness, Consumer / Products alison Thacker Body / Wellness, Consumer / Products alison Thacker

Why Real Food Brands Are Hard to Build — and Why They Matter ft. Rawia Abdel Samad of Beituti

Real food behaves like real food — it separates, solidifies, shifts, and requires far more care than a food system built on shortcuts was designed for. Rawia Abdel Samad, founder of Beituti, left her corporate consulting career to bring authentic, clean-label Lebanese flavors into everyday American kitchens. In this episode, she and Alison Hite unpack the honest reality of building a mission-driven food brand, the pressure to compromise on ingredients, and why the brands you buy send a message the entire food industry hears.

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