In this conversation, Ali (founder of The Cheeky Clean) welcomes guest, Lauren Abelin (Co-founder and Chief Product Officer of Kiki Milk by Plant Baby Co.) to discuss the purpose-driven mission behind Lauren's brand, Kiki Milk by Plant Baby, which aims to provide clean, nutritious options for children, especially those with dietary sensitivities. They explore the challenges of navigating health issues, the journey of motherhood, and the importance of consumer choices in shaping the food industry. The discussion also delves into the complexities of funding a conscious brand, the balance between quality and cost, and the power of community-driven brands in empowering consumers to consciously choose better products.