I created The Ingredient Translator as a bridge between science and the everyday consumer—a tool to help you see through the noise of marketing and understand what's really in theproducts you use. After years working inside the chemical industry, I learned that the biggestbarrier to conscious living isn't access—it's awareness. Most people want to choose better;they just don't speak the language printed on the label.

This living dictionary breaks down complex ingredients into plain, honest terms—what theyare, what they do, and whether they're Cheeky Approved or best avoided. Use it whenshopping, scanning your pantry, or reviewing supplements—it's your pocket translator forliving consciously.

Every entry is rooted in credible research, regulatory data, and real-world product testing—notfear tactics or fads. And because science evolves, so will this resource. I promise to keepupdating it as new information emerges, so you always have access to the truth behind thelabel—simplified, transparent, and empowering.