How to Vote with Your Dollars ft. Mustard Seed Market

In this episode, Alison Hite (Thacker) – Founder of the Cheeky Clean, interviews Abraham Nabors from Mustard Seed Market, discussing the importance of health food stores, community engagement, and the impact of food choices on longevity and health. They explore the founding story of Mustard Seed, its stringent ingredient standards, and the role of education in empowering consumers to drive change through intentional purchase. The conversation also delves into the significance of supplements, particularly Vitamin D and collagen, and what makes the “Cheeky” brand different. Abraham shares insights on navigating the grocery landscape and the importance of making informed choices for better personal and collective health. This episode empowers, inspires and educates.

Listen to the episode: Spotify | Apple Podcasts
Watch the episode: YouTube
Go deeper: Substack

Key Takeaways

• Mustard Seed was founded by Abraham's mother, who wanted to provide healthier food options for her family.

• Ingredient transparency is crucial for consumer empowerment.

• Education has been a core focus of Mustard Seed since its inception.

• Shopping at local health food stores can alleviate the stress of ingredient deciphering.

• Community support is vital for local brands to thrive.

• Intuitive eating helps individuals understand their body's needs.

• Supplements can play a significant role in maintaining health, especially in areas with limited access to fresh produce.

• Quality of ingredients in supplements is paramount for health benefits.

• Collagen is essential for maintaining skin and joint health as we age.

• Every purchase is a vote for the kind of food system we want.