Heart-Led, Ingredient-Fed: The Kiki Milk Mission

​​In this conversation, Ali (founder of The Cheeky Clean) welcomes guest, Lauren Abelin (Co-founder and Chief Product Officer of Kiki Milk by Plant Baby Co.) to discuss the purpose-driven mission behind Lauren's brand, Kiki Milk by Plant Baby, which aims to provide clean, nutritious options for children, especially those with dietary sensitivities. They explore the challenges of navigating health issues, the journey of motherhood, and the importance of consumer choices in shaping the food industry. The discussion also delves into the complexities of funding a conscious brand, the balance between quality and cost, and the power of community-driven brands in empowering consumers to consciously choose better products.

Listen to the episode: Spotify | Apple Podcasts
Watch the episode: YouTube

Key Takeaways

• The demand for conscious living is changing the market.

• Consumers have the power to control the narrative with their spending.

• Chronic illness can lead to a desire for healthier options.

• The journey of motherhood often reveals gaps in available resources.

• Creating a product that meets specific dietary needs can fill a market void.

• Funding is a significant challenge for conscious brands.

• Quality ingredients often come at a higher cost.

• Community support is crucial for small brands to thrive.

• Education about product ingredients is essential for consumers.

• Incremental changes in regulations can lead to better options for families.