Wall Street to Whole Foods: The Clean Protein Movement with HOL Health Club
In this episode of Raw the Podcast, host Alison Hite (Thacker) – founder of TheCheekyClean – chats with Mackenzie and Nolan, co-founders of Hol Health Club, about their inspiring leap from Wall Street to wellness.
Once immersed in the world of investment banking, they had a front-row seat to what happens when health food brands scale and sell out. Instead of following that path, they decided to build their own: a consumer-trusted, clean protein bar with real ingredients, full transparency, and no compromises.
What you’ll learn in this episode:
What makes Hol’s protein bars different (spoiler: 20g protein from whole foods only)
The formulation challenges behind creating something truly clean
Their transition from finance to functional food
The role of community in building a wellness brand that lasts
Why your purchasing power matters more than you think
With inside experience in the food space, they saw how “healthy” brands often got bought by big food and lost integrity. That inspired them to build a clean brand owned from the ground up — HOL’s protein bars deliver 20g whole‑food protein with ingredients you recognize, no preservatives, no additives, no nonsense.
💰 Make sure to listen for an exclusive discount at HOL Health Club!
Listen to the episode: Spotify | Apple Podcasts
Go deeper: Substack
“You need to establish trust with the consumer and stay true to your values.
We want to be the health company that people actually trust.
Food is our starting point — but it’s definitely not the end point.”
— Mackenzie, The Real A$$ Word Podcast
Mackenzie & Nolan — Two investment bankers turned entrepreneurs. Hol Health Club created the first all natural, whole food, 20g protein bar.
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